About the Project
We created an advertising campaign and informational animation for SFpark, a pilot parking program for the city of San Francisco. SFpark aims to reduce traffic caused by circling for parking, thus reducing emissions and making the streets safer for cyclists and pedestrians.
For us, the exciting part about parking is the place you are going to while trying to park. You only care about parking in the Mission District because you want to go have some good mexican food (or party, or whatever). With that concept in mind, we created illustrations celebrating different neighborhoods in SF. We stylized a map pinpoint and put it in an open parking spot letting people know that you can now find parking online which makes it easier to get to the places you want to be.